“We’ve taken the decision to invest in our PICO◊ portfolio with more people, education and resources for our customers in the UK. We take our responsibility seriously to ensure every patient who needs our technology gets access to it — and that clinicians have the support, tools and education they need to make evidence‑based decisions.
Over the coming months, you’ll see more local resource, enhanced medical education programmes and a continued drive for data and quality improvement from our UK team. We look forward to collaborating with clinicians and achieving our shared goals.”
Kate Backshell, Vice President AWM UKINOR