‡ In these countries please contact our distributor

President, Europe and Canada - Brad Cannon

Brad leads all of our commercial business in Europe and Canada, effective 1 March 2016. He is based in Baar, Switzerland.

Skills and Experience

Brad was most recently President of Global Orthopaedic Franchises, leading Smith & Nephew’s Reconstruction, Endoscopy, Trauma and Extremities businesses. He joined Smith & Nephew in 2012.

Prior to Smith & Nephew, Brad worked in Medtronic’s Spine and Biologics division.  From 2009 he was responsible for Spine’s International division and held positions heading U.S. sales and global commercial operations. Brad is a graduate of Washington and Lee University, and the Wharton School of Business at the University of Pennsylvania.