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Chief Marketing Officer – Brad Cannon

Brad is responsible for Global Marketing, Commercial Excellence, Emerging Business Opportunities and Health Economics, effective 1 September 2017. He is based in Andover, US.

Skills and Experience

Brad was most recently President of Europe and Canada, leading all of our commercial business in that region. Prior to that, he held the role of President of Global Orthopaedic Franchises, leading Smith & Nephew’s Reconstruction, Endoscopy, Trauma and Extremities businesses. He joined Smith & Nephew in 2012.

Prior to Smith & Nephew, Brad worked in Medtronic’s Spine and Biologics division.  From 2009 he was responsible for Spine’s International division and held positions heading U.S. sales and global commercial operations. Brad is a graduate of Washington and Lee University, and the Wharton School of Business at the University of Pennsylvania.