Build upon existing strong positions, win market share through greater innovation and drive efficiencies to liberate resources.
More about Established markets
Deliver market leadership in the Emerging & International Markets by building strong, direct customer relationships and developing products specifcally designed for these populations.
More about Emerging & International Markets
Accelerate our rate of innovation by investing more in research& development to support projects that will move clinical and cost boundaries and deliver maximum value.
More about Innovate for value
Pursue maximum efficiency in everything we do, streamline our operations and manufacturing, remove duplication and build strong global functions to support our commercial teams.
More about Simplify and improve our operating model
Build our platform by acquiring complementary technologies, manufacturing and distribution in the emerging markets and complementary products or businesses in our higher growth segments.
More about Supplement organic growth with acquisitions
We strengthen our global sports medicine business
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